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Ooooh - did you see that subject line?
Do me a favor. Look at the emails in your inbox again. Which emails did you open? If you're like me...you first scan to see if you recognize the sender…
Jun 29, 2022
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Ooooh - did you see that subject line?
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The social proof email
let your happy customers persuade your prospect to buy
Jan 1
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The social proof email
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Templates, Frameworks, Wing It, Oh My!
is there a 'best way' to write email copy?
Aug 10, 2022
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Templates, Frameworks, Wing It, Oh My!
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Short or Long?
does size ... er ... length ... hmmm ... matter?
Jul 3, 2022
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Short or Long?
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The North Wind and The Sun
an old fable that helps me remember how to treat people on my list
Nov 6, 2022
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The North Wind and The Sun
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When you know their objections...
you can address them in a natural way
Oct 16, 2022
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When you know their objections...
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How to keep them reading with teaser copy
aka set up key points and use logical transitions
Oct 30, 2022
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How to keep them reading with teaser copy
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Send Emails As A Series Because...
there are single broadcast emails and then there are emails sent one after the other
Jul 13, 2022
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Send Emails As A Series Because...
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What, exactly, are they feeling?
being able to feel or think like your prospect is a magic ingredient in your email copy
Jun 26, 2022
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What, exactly, are they feeling?
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Make Sure The Email Is Relevant!
you don't want to risk being seen as spam, right?
Jul 6, 2022
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Make Sure The Email Is Relevant!
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8 Killer Ecommerce Email Sequences
autoresponders - they do your revenue numbers good
Dec 4, 2022
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8 Killer Ecommerce Email Sequences
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The money is in the follow-up
pssst...email is an excellent way to follow-up
Dec 28, 2022
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The money is in the follow-up
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