11 Metrics That Matter in Email Marketing

there are a LOT of ways to measure email marketing success but these 11 are what every business should measure

I know, I know, this is an Email Copy Secrets newsletter. You weren't expecting to read about metrics or marketing or anything else, right?

Well, deal with it.

Because if you want people to read your emails and take action - they must first get the email. Then they must open the email. Then they must either reply or click the link (depends on your call to action).

And you must know these numbers because otherwise you're wasting time and money.