3 Types of Emails
Most people - non marketers and non copywriters - don't know there are 3 different basic emails:
Most people - non marketers and non copywriters - don't know there are 3 different basic emails:
Marketing
Transactional
Operational
Each one serves a purpose. And if you send the wrong type of email at the wrong time...your prospect will ignore or disengage from you.
Why?
They don't see the messages they expect.
I know this to be true because I've made the mistake
of selling too hard too soon
of waiting too long to send a marketing message
of sharing too much about me and not enough about the solution
Think about it - you sign up to someone's newsletter and the first email you get from them is "Buy this today!" Too soon, right? And it's very likely you'll unsubscribe. And that means no matter how many other types of emails they might want to send you...you won't see them.
Well, this is what your new subscriber or buyer is going to do - if you don't understand these 3 types of emails.
1. Marketing Email
Any email sent that has a commercial message or content intended for a commercial purpose (i.e. nurturing leads through your funnel) is considered a marketing email. Marketing email is often sent to groups of contacts that are prospects or customers.
The intention is to move the prospect through the stages of becoming a buyer. Or to get the buyer to purchase again. The groups can be your entire list or segments of your list. When you segment your list you have mini-lists of new prospects, nurtured prospects, lapsed prospects, and buyers. Each will receive different marketing emails depending on their specific needs.
Examples of Marketing Emails
Welcome Emails – a mass email to all new subscribers. This email also has the purpose of moving the recipient deeper into your funnel.
Newsletters – A newsletter usually cont
ains a lot of content related to your business and the products or services you sell. You may include information about your team and any wins that your clients experience. In all cases, you’re using this information to market to the recipient.
Promotions – Got a deal that applies to a whole group of people? Or maybe you’re offering a coupon to the first 20 people who register? As long as that deal appeals to more than one person, it’s a marketing email.
Sales Emails – You might think the emails where you make a direct pitch deserve a category of their own. But the fact is, they fit under the marketing category because there’s a specific intent involved. You want to make a sale with this email and you’re probably sending it, with the occasional tweak, to multiple people.
2. Transactional Email