33 Call to Action Examples They Simply Must Click

and 8 things to keep in mind when creating your call to action

First. Yes...there are more than 33 Call to Action phrases that will work to make it easy for your subscriber to click.

Second. Yes...you are using a Call to Action now that you think works great so be willing to change it.

Third. Yes...A/B test Call to Action phrases.

Fourth. Yes...match the Call to Action to the strongest benefit your offer provides.

Fifth. Yes...you can use a great graphic with your Call to Action text like a photo or clip art.

Sixth. Yes...I will stop using spelled out numbers.

Okay, let's get serious for a moment.

I know - that you know - you need a Call To Action in every sales email.

I also know you have a Call to Action in your sales emails now.

Chances are good your last Call to Action was a phrase like Book A Call Now or Click Here To Get Your Download. Yes, they get clicks. You could have gotten more clicks if you’d used a different phrase.

Maybe you've read that your Call to Action should be engaging and catchy so you've been using CTAs like Catch Me Now Or Lose Me! or Take Your Place On My Calendar.

Yes, your CTA can be engaging and catchy. BUT - this is not where you show off your quirky humor or clever attempts to be cute. Because the CTA is all about your reader. That's right. While it may be a CTA that invites them to connect or communicate with you ... it must be a phrase that has meaning to them.

You see what I did there? I just told you the real secret about CTAs. Yes, that it must be about them. In addition to that…for it to be effective...for it to compel them to click...for it to be worth their time to click...it must have meaning to them.

So how do you write a CTA that has meaning to your reader?