What makes a lead magnet 'irresistible'?
It's something your prospect really wants - now. Not next week.
Useful Lead Magnets
It saves your prospect time, energy, money. It offers one specific, actionable solution to a problem. It is easy to digest. It is simple to implement.
Checklist
Cheat Sheet
Template
Swipe File
Examples
Script
Toolkit
Web App
Resource List
Calendar
Plan/Planner
Worksheet/Workbook
Printable
Inspiration File
Prompts
Calculator
Spreadsheet
Recipes
Educational Lead Magnets
Teach something that's highly relevant to your offerings. This is an excellent way to position yourself as an authority.
Tutorial
eBook
Guide
Report
Infographic
Educational Video
Educational Audio
Webinar
Email Course
Free Book + Shipping
Sample Chapter
Sample Video/Clip
Sample Audio Clip
Free Coaching Session
PDF Version
Transcript
Audio Version
Summary/”Cliff Notes” Version
State of the Industry
Predictions
Mind Map
Recording/Replay
Audio Book
SlideShare
Roundup
Newsletter
Vault/Library
Entertaining Lead Magnets
Some lead magnets don’t need to be particularly useful or educational– they can simply entertain.
Quiz
Survey
Giveaway
Manifesto
Comic Strip
Quotes
Desktop Wallpaper
Mobile App/Game
Community-Building Lead Magnet
Communities are social media groups or self-hosted forums where you communicate regularly with your prospects, users, buyers. They're also where your audience engage with each other.
Challenge
Membership Site
Facebook Group
Slack Group
There you have it - 58 irresistible lead magnet ideas. Want something else or more? Ask in the comments.
Talk soon -
Charlene Burke
Let's Connect
“The way you position yourself at the beginning of a relationship has a profound impact on where you end up.” – Ron Karr
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Solid actionable info as always, Charlene 🙏🏼