An infographic is worth a thousand words

simplify the concept for them and they'll love you more

Sometimes the concept is simple and can be understood with a single image and caption.

Then you have the concept that takes a lot of words to explain - a lot being 2000. Okay, for some people a lot = 500! LOL

Seriously, though, consider finding or creating an infographic to explain the concept.

First, an infographic is a collection of imagery, data visua…