Do you have to refer to pop culture?

for most markets - yes - but not for all

You have a specific audience you write to in your emails.

For me to say you must understand and reference pop culture in your email is ludicrous.

Or is it?

I don’t care how adamant a person is when they say they don’t pay attention to or are influenced by pop culture - they’re lying.

I know because I’m one of those people who will adamantly deny pop cul…