How to be ruthless and still make sales

ruthless with your editing = your prospect understands your message

You’re writing an email -

not a novel! or a sales page! or a blog post!

It’s an email.

Respect your reader by sending clear messages.

This is why you must edit. It’s also why you need to be ruthless.

The only way I know to be ruthless with my own editing is to write the copy, then set it aside and walk away. And before I look at it again, prepare myself t…