How to be ruthless and still make sales
ruthless with your editing = your prospect understands your message
You’re writing an email -
not a novel! or a sales page! or a blog post!
It’s an email.
Respect your reader by sending clear messages.
This is why you must edit. It’s also why you need to be ruthless.
The only way I know to be ruthless with my own editing is to write the copy, then set it aside and walk away. And before I look at it again, prepare myself t…