Get your copy here » Email Copywriting Secrets Book
Writing An Email Is Easy, Right?
Sure…until you want to write an email that will make you money...then it's the hardest email you will ever write.
If you are a sales rep, a beginner copywriter, a virtual assistant, a coach, a consultant, or a business owner then you send emails to people.
And you want those people to do something after they've read your email.
Yet, it feels like your emails are being ignored…
Or, you thought it’d be easy to bang out an email but feel intimidated because you know…
the business and marketing emails that get the best response are those that have been carefully, even lovingly, crafted.
A lot of thought has been put into them. They’re personalized, relevant, and ask the reader to take action.
Not so easy to do, right?
It’s even a little intimidating. Especially if you really want to sell a product or service.
How can you know what makes for a great subject line and compelling body copy?
Should your emails be brief or long?
Should the subject line be simple and to the point or more creative?
In this book, a compilation of the first 53 newsletters sent to my loyal newsletter subscribers (and available in the archive for paid subscribers), you’ll discover the most effective principles of email copywriting. You will see exactly...
How to get inside the mind of your reader
How to craft the perfect subject line
How to create compelling body copy that gets readers to take action
How to personalize your emails
How frameworks and themes are so much better than templates
How to write a cold email that actually gets a response
and more!
These are the same principles I've used for close to 20 years to help clients increase sales from their lists and convert their prospects into buyers. And the same principles I've taught to business professionals in workshops, webinars, and from the stage. Principles that are rooted in the understanding that persuasive copy in email must always, first and foremost, be about the reader. Meet the reader where they are and lead them to the action that will solve their problem.
And if you’re looking for the print copy - it will be released soon. When it is, paid subscribers will receive a 50% discount.
Get your Kindle copy now » Email Copywriting Secrets Book
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And now, for the promised copywriting tip:
Ever tried explaining quantum physics to a 5-year-old?
Or how clouds are fluffy and white like cotton candy to your curious niece?
If you have, you know the power of the technique I'm about to share. And if you haven't, well, buckle up, because you're in for a treat.
Introducing... *drum roll*... The Metaphor Technique!
I know, I know. You're thinking...
"Metaphors? Really? I learned about those in 5th grade!" But stick with me here. There's a reason metaphors have been around since, well, forever.
The Magic of Metaphors
You know our brains are wired for stories, right? We don't just want facts. We want those facts wrapped up in a neat little narrative package with an attractive bow. Metaphors are like the Swiss Army knife of communication. They can cut through confusion, open up understanding, and even turn on that little light bulb of realization.
Here’s a quick example:
Imagine your product is a new software that organizes all of a user's files automatically. Instead of saying, "Our software uses advanced algorithms to categorize and organize your files," you could say, "Our software is like a personal librarian for your computer. It neatly arranges every 'book' so you can find it right when you need it."
See what I did there? 😉
Using Metaphors in Your Email Copy
When you're crafting that perfect email, think about how you can sprinkle in a metaphor or two. It's like adding a dash of salt to your favorite dish—it really brings out the flavor!
Your readers will not only understand your message better, they'll also be more engaged. And an engaged reader is one step closer to becoming a customer.
So, the next time you're stuck trying to explain a complex idea or product, remember the Metaphor Technique. It's your secret weapon to making any concept relatable, understandable, and memorable.
Alright, I'm off to explain to my 6-year-old neighbor kid why we can't eat clouds using a metaphor about cotton candy. Wish me luck!
Okay, that’s it for the moment. Have something you’d like to say or a question? I’d love to hear it. Leave a comment.
Talk soon -
Charlene Burke
“Metaphors have a way of holding the most truth in the least space.” ~ Orson Scott Card
PS Want to know how to punch up your copy in your emails? I’m available for short consultations - I’ll look over what you have and offer recommendations for improvement. Two ways we can do this:
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