Empathy is the secret to connecting...

when the reader believes you "get them" or "get it" they will do what you ask

If you want your email list to love you...

If you want your subscriber to think you're wonderful...

If you want your reader to buy from you...

It's essential that you write with empathy.

It's a lot like writing from your heart while you're getting inside the mind of your reader.

Sounds hard to do, doesn't it? I admit ... it's a real challenge sometimes.

There is a trick to it.

You must remember there is a real person at the receiving end of your emails.

And --- that person makes decisions based on emotion – not logic.

Before you write your email…