Global Audience? Cultural Sensitivity in Email Copy Will Make You a Star!

Ever been in a situation where you said something totally normal to you, but the person on the receiving end reacted in a way you didn’t expect? Yeah, me too.

It happened when I was traveling abroad quite a few years ago. I was in a small cafe in Germany, trying to order a Coca-Cola, and I used what I thought were basic, polite German phrases I’d picked…