Harness the Hidden Power of First Impressions

anchoring bias - the cognitive shortcut you can use to make more money

So, in the last newsletter I talked about The Framing Technique and how you can put a positive or negative spin on facts. And, how it can effect the impact your copy has on your reader.

Now let’s take a look at Anchor Bias.

Have you ever wondered …

• Why first impressions tend to stick around longer than you’d like them to?

• Why a salesperson always shows yo…