How to Crawl Inside Your Ideal Buyer’s Skin and Find Emotional Hot Buttons

The more you know about your ideal buyer, the easier it is to imagine the One you will write the email for...

I’m a huge fan of Clayton Makepeace. He was an A-list copywriter for the financial and health markets throughout the 80’s, 90’s, and well into the 2000’s. He passed away in early 2020 before I could meet him.

Back in 2010 he wrote an article that showed how he creates a profile of the prospects his copy will sell to. While I’ve always been able to “get …