How to keep them reading with teaser copy

aka set up key points and use logical transitions

How easy is it to create a list of tips or reasons why something works?

Easy peasy lemon squeezy.

How exciting is it for someone to read a list of tips or reasons why something works?

Snoozeville.

How many times have you relied on a bullet list to show them the reasons they should buy?

You can stop that...right now.

Hey, wait a second! If you stop doing tha…