How to Make Them Crave What You’re Selling

Lust may be a deadline sin but it's great for email copy!

In the June 7, 2023 newsletter I wrote about how the 7 deadly sins are perfect for email copy. You can see it here >>>

Today I'll show you how to use #1 in that list - Lust - and how you can appeal to desire in your email copy.

First, remember that we must personalize the message. So I'm writing this newsletter to a women business owner, 35-45 years old.

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