How to Write Copy for Male Buyers vs Female Buyers

Yes, there is a difference

You might have heard…

• Women tend to be more social and nurturing.

• Men focus on objects and tasks.

• Women tend to be more conscious of value they’re getting.

• Men tend to be more focused on the outcomes.

And honestly, if you focused on these elements in your email copy, you will get a better response from your list.

But what if you want great responses from your list? What if you’re able to go deeper?

Buyer psychology bloggers and armchair psychologists will tell you that women make decisions on an emotional level, men approach decision-making with facts and data.

I say fudge nuggets!