Just Like A 5 Star Meal - Presentation Matters
design and layout help your copy to sell
Yes, good-to-great copy is crucial for email success.
But if it's presented as a massive block of text or inside moving frames or even ... ugh ... covered up by an image that has zero relevance ... it won't be read.
Think about it. Even the most compelling copy will fall flat if it’s buried in a cluttered, hard-to-read email.
A well-designed layout not o…