My favorite email theme - Bonding

and no, not Gorilla Glue kind of bonding

Something I think is really important for you to understand is this: there are many different themes you can use for your email copy.

I'm not talking about templates here. I'm talking about frameworks.

Many people - copywriters included - will often get stuck using one or two themes for every single email.

They will say "hey, it works! I get sales!"

And …