One Fatal Error When Writing Email Copy

it's not the only error but it is guaranteed to get your reader to move your email to their trash folder

Most people have very short attention spans.

And mobile devices account for about 50% of all read emails.

So - the combination of short attention span + using a mobile device means there are many other things battling for your prospect's attention.

Knowing this, it’s important...vital...that you don't commit this one fatal error: