Ooooh...did you see that Call to Action?

How a benefit-based CTA is a killer way to lift sales

When you frame the call to action as a way to get the biggest benefit…

they want to click the link.

Which one would you click:

1. Yes! I want my guaranteed to sleep all night pack now!

2. Click here for the 6 pack of StayAsleep

I know, that was hard, wasn’t it? 😉

Let’s do it again, shall we?

Which one would you click?

1. Save my seat!

2. Click here to register

Wait! Contex…