Because every claim - believable or not - must have proof
You know what you want to sell - your offer.
You know why you want to sell it - the solution.
You know who needs to buy it - the target buyer.
You've written your email and it's fabulous.
All the reasons to buy are summarized into bullet points to create curiosity and intrigue...
Every benefit is shown in a glorious short story you were surprised...and pleased...you were able to write.
You're confident that when you send this beauty of an email you're going to double your sales.
Before you upload it to your Email Service Provider and send it to your list...