Random Thoughts To Help You Make More Money With Your Emails
Always good to be reminded of what works to be successful
First, Because I Want To Share What Has Contributed To My Success
There are two steps that consistently produce a successful business...
First, you find someone who has been where you are and has gotten to where you want to be.
Second, you reach out, build a relationship, then get them to teach you how they did it.
That’s the formula.
Is it easy? No way!
Does it work? 100%...
And it’s exactly why you see person after person pay $25,000 (and up) to join those private mastermind groups.
Because a mastermind group – led by a legitimate expert and LOADED with star-power entrepreneurs willing, even eager to help – is the fastest and easiest way to get access to the people who can help you grow your business.
What if there was a way you could experience the life changing transformations that happen in those expensive mastermind groups, WITHOUT having to pony up all that cash…
Would you be interested?
Then join me…and get access to the best teachers, the latest 7 figure marketing campaigns, A-level copywriters, and a world class community of entrepreneurs who genuinely want to help you.
The people and the community that have contributed to my success these past 2 years.
The people who helped me go from floating around trying different tactics and playing small to starting an agency, starting this newsletter, and landing 2 clients that have me over the top into a higher 6-figure revenue range.
Life changing for me. And I want to share it with you.
Brian Kurtz, Former Executive Vice President of Boardroom Inc. and Founder of Titans Marketing - a direct marketing education company - is opening up the Titans Xcelerator Mastermind.
Titans Xcelerator is the group he created for the next generation of direct response marketers – people like you who are looking to break free from the pack by leveraging “best-of-the-best” insights, strategies, and feedback.
Now - is it for you? Let’s find out. Do any of these sound like you?
Established Entrepreneur:
You Have an Audience and Want to Scale.Growing Entrepreneur:
You're Not Brand New But You Need Help Growing.New Entrepreneur:
You're Just Getting Started and Want Some Help.
If you answered Yes - join us! Titans Xcelerator
And Now For My Random Thoughts
You must question things and ask, “Is there a better way?”
Is there a better way to say it?
Is there a better way to show it?
Is there a better way to ask for the action?
Is there a better way to sound like the reader?
You must measure and record everything
How many emails were delivered?
How many unsubscribed?
How many clicked on the link?
How many purchased after the click?
How many forwarded or shared?
How many replied?
How many purchased more than once?
How many requested a refund?
Be willing to try things – and be prepared for it to not work.
Try new headlines with the same body copy.
Try a new first line.
Tell a different story.
Send a freebie or gift.
Introduce a colleague.
Offer a sponsored email to companies your list would like.
Showcase a client story.
Barter products or services for a series of promotions to your list.
The Tried and True Risk Reversal
Offer a guarantee so there is no risk to purchase your offer.
And Always...
Make sure you are in regular contact with your buyers – otherwise they may forget you!
I know, it’s not email copywriting. It is what happens while I’m writing copy for my clients, though.
If you’re relatively new to business you will balk at the guarantee. I know because every single new business owner I’ve worked with since 2008 has balked at the guarantee. And yet, it is the one thing that will move a prospect from “I’m really close to buying but…” to “take my credit card, please.”
Why will you balk? Because you think you’ll get a lot of refunds. You might get a few but you’ll have more “past the guarantee” buyers so it won’t matter.
And about those measurements - do it! For every single email or campaign you send record the details so you can review later to see what worked. Because…when you know what works you can do it again.
Okay, that’s it for the moment.
Comment below if you have something you think should be on the list.
Ask questions.
Share with your friends.
Talk soon -
Charlene Burke
PS Did you check out the Titans Xcelerator opportunity? Having experienced the life and business changing guidance and support myself, I simply have to insist that you at least read the sales page!
Or - if you read it and have questions feel free to send me an email. I am happy to answer any and all questions you might have.
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