Sales copy can be subtle...

yes, more subtle than neon lights flashing Buy Now! Buy Now!

Can you articulate the features and benefits of your product or service?

Did you know that many business owners and employees can’t?

Which explains why so many emails are written badly.

• Buy Now!

• Here’s a coupon, use it now!

• Our company is focused on providing high quality products at an affordable price. We pride ourselves on excellent customer service and i…