Say it again, Sam

Why it's okay your emails sound like a broken record

Ever have that friend who tells the same story at every party, but with a slight twist each time, so you're stuck wondering if it's déjà vu or if they’ve just mastered the art of re-telling? Well, they might be on to something – in the world of copywriting at least.

Introducing…Strategic Repetition (cue dramatic music)

You see, sometimes it’s not about s…