Sell the click...
get'em to click the link so you can sell'em the product or service
Okay, so can we all agree — the email is not the sales page?
The email is not where you outline every…single…feature…and benefit.
The email is not where the reader decides to whip out their credit card.
I know, shocking, right?
If you think I’m wrong - prove it to me. Feel free to send me the stats on your emails that had a Buy Now button and had direct sales.
I’ll wait. Just for a minute though. Because my research and my experience tells me that 99.9% of people don’t buy directly from the email…
they do buy from the page the email links to.
(Did you see what I did there? I allowed for the .1% of emails that really do get them to whip out their credit card. There is always an exception)
So your mission - if you choose to accept it - is to sell the click.
Get them to click the link to the
sales page
product page
registration page
download page
webinar replay page
Get them to see that if they click the link…they will have access to something that will change their lives.
How?
That, my friend, is what Email Copywriting is all about. You want to tie the emotional state of your reader to the results they will get when they click the link.