Sell'em what they want so you can give'em what they need

When people get what they want, they come back for more

The best part about being able to persuade people in writing...aka sales copy...is being the one who gives them what they want. All the while knowing that it's really what they need.

It's no secret that when people get what they want, they keep coming back for more.

That's why they get excited when you share a gift with them - a handpicked list of resou…