Templates, Frameworks, Wing It, Oh My!
is there a 'best way' to write email copy?
How do you write your email copy?
Do you:
use a template - a fill in the blank form that pretty much has all the words that will transition your description of your offer to a closing statement or ...
use a framework - more like a formula that you craft copy within or ...
wing it - inspired by a social media post you decided to write your thoughts in an email, slap a "be sure to buy this today" link at the end and sent it to your list.
To be honest, I do a combination of all three.