The Case Study Email

When you make a claim in your email - your prospect wants to know why they should believe you.

Authority. Credibility. Social proof. These are how you help the believability of your claim.

A case study is a very powerful form of social proof, since it shows step-by-step how a specific product allowed you - or your client - to get specific results.

I've summarized case studies into 3 sentences for cold emails because they don't know me, they need to know why I think I can help them.

I've told the full story for warm emails because it helps to build authority and credibility as we move into the selling of the offer.

This particular template is great for an affiliate offer.