The Copywriter’s Brain
a really cool tool and resource I wish I'd had when I started my journey
Sometimes, all you need is a mind map.
A mind map that helps you quickly sort through swipes and wisdom from the most brilliant copywriting minds.
A mind map, a tool, that offers you more than the bi-weekly email focused copywriting tips I bring you.
A tool that presents the best collection of masterful copywriting tips, techniques, and other concepts, in a way that’s so clear you feel like you've stepped into the brain of every great copywriter.
If you’re not familiar with mind mapping, it’s a unique yet incredibly effective way of collecting, organizing, and presenting information.
Instead of information being organized and presented in ‘stacks’, one on top of another (like lines in a paragraph and paragraphs on pages), information in a mind map radiates and flows outward from a central point.
This is a similar structure to what you see in pretty much everything in nature –
branches that flow out from tree trunks
petals that flow out from the center of flowers
spiral arms that flow from the center of galaxies
the nerves that flow out from your central nervous system!
The mind map does this two main ways:
In a single glance you achieve a ‘bird’s-eye’ view of the information as a whole AND you easily see how all the various pieces of the topic fit together.
Why am I talking about mind maps?
I have an extensive collection of 100s of copywriting and sales books - hard copy and PDF - in my office and on my laptop.
and…
I have an extensive collection of 1000s of copywriting examples aka swipes for email, sales pages, print ads, newsletters, virtual sales letters, printed sales letters, postcards, and more.
And while my collections are kind of organized, the worst moment ever! is when I'm struck with a brilliant idea inspired by something I know came from a physical book or a newsletter or maybe a magazine...and I can't find it.
So I’m stuck trying to wrangle the rest of that idea out of thin air. And while I am able to do it…
If I had a single mind map tool with a good collection of swipe material...that worked like a sweet memory jogger to keep on track as I write a sales letter...that ensures the proper copy elements are included...
I could write faster and better.
I thought I could use AI for that. I was wrong. A mind map is better.
Guess what? I now have a mind map tool.
My friends and colleagues Barb Ling and Dennis Becker...both highly successful and respected product creators and business owners...created one heck of a cool mind map tool and I love it.
And I recommend that you get it for yourself.
Because you don't have to be an aspiring copywriter to appreciate it.
If you are a business owner who writes your own emails - and sales page - and ad copy - and social media posts - you can get a lot from this simple tool.
If you are an aspiring copywriter who is has plenty of courses, books, swipes, seminars, workshops, and swipes - you can get a lot from this simple tool.
The benefits of mind mapping are limitless, but there’s an overriding theme to using it:
It provides crystal-clarity about a topic…in this case, copywriting.
And this particular mind map tool is called The Copywriter's Brain.
Unlike most tools and programs that sink you deep into overwhelm with pages and pages or hours and hours of content, The Copywriter’s Brain is a clear, concise, and tremendously powerful one-page document.
A mind map.
And… The Copywriter's Brain is delivered in 3 ways:
a mind map using free software
an HTML version you can run from your browser
a full mind map in a PDF
It will save you time.
It will help you grasp copywriting concepts faster.
It will help you write your copy faster.
It will help you write better copy that brings you leads and sales.
And - there's a 100% unconditional, 30-day guarantee! Buy it, try it, don’t like it, ask for a refund.
Don’t let your competitors outshine you with their persuasive writing skills. Take the next step toward copywriting mastery today. Click the link below to access Copywriter’s Brain and unlock the secrets to irresistible copy:
Oh, and as a BONUS, yes I’m offering you a bonus if you get your copy of The Copywriter’s Brain, I will gift you
a copy of my ebook - 20 Awesome Tips to Get More Subscribers on Your Email List
the raw recording of my presentation to a women’s networking group - Copywriting Sales In Print - how to turn features into benefits
Both are in a folder you will download from my cloud storage account after you’ve purchased The Copywriter’s Brain.
Okay, that’s it for the moment.
Have questions? Reply to this email and ask.
Have issues with the bonus download? Reply to this email and let me know - I’ll take care of it asap.
Talk soon -
Charlene Burke
PS Want to meet with me over a cup of coffee? Coffee with Charlene
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