The emails you send between promotion emails
they can be what helps your prospect decide to buy when you send the promo email
Loyalty Emails.
Nurture Emails.
The emails sent between promotional emails.
These are the emails that entertain - educate - engage your subscriber.
You can tell a story about
the founder/owner and how the business got started or
the time they tried to step in for customer service and had to be rescued by the rep in the next cubicle or