The Free Report or Free Gift Email
give something of value to your list to create a new list
There are a few reasons why you would offer a free report to your subscribers...
you want to overdeliver because you get a kick out of surprising people with valuable gifts
you want to create a new list specific to an interest - by offering a free report you can tag your subscribers and create email campaigns just for that portion of your list
you want to secure their loyalty - they'll feel obligated to carefully consider purchasing your offer, and if they don't purchase they will be more inclined to share it with the people in their network
No matter the reason, be sure the free report you offer is truly valuable in terms of exclusive insights or tactics. Oh, and be sure to include promotional information in that report! You don't want to miss an opportunity for a sale, right?
Is there a special way to offer this report to your subscribers?
Yes.
You want to position the report as something valuable. Even if you simply enjoy surprising people with valuable gifts, they may not accept the gift if they don't see it as valuable.
I know, people are funny aren't they?
Anyway, you want to put as much effort into selling your freebie as you would put into selling your offer. People respond to social proof and emotional triggers focused on the benefit of the offer. The following framework incorporates both of these. Use to create your free report email.