The Interview Email

let someone else supply you with the content and copy

This is a great email to use when you’re selling other people's products or offers.

Whether you're selling as an affiliate, a partner, an approved associate, or any other title... you can introduce the authority (the seller - the product creator - the business owner) to your list. And, when you ask your reader to take action you use your affiliate link so you get credit for the referral and a commission when that referral buys the offer.

The best part is that you don't have to do anything except send the questions to your interviewee and use their answers as the content.

Here's where copywriting comes in - where ever possible, massage those answers to be benefit focused. Where that's not possible, focus the answer on the reader.

You can send this as a single email. You can also pre-sell the interview with 1 or 2 emails.

Oh, you may be familiar with this framework. Maybe you’ve seen it in action from someone you follow. Maybe you’ve seen it inside a bundle of templates. It’s not new.

If you have seen it, but not used it, now you have the framework to work with.

If you haven’t seen it - you now have something new to add to your email calendar.