The Mental Shift Email
a step-by-step framework that makes readers click
Today, I've got something pretty cool to share with you. It wasn’t that long ago - maybe 4 years? - when I was given access to the 7 Figure Email Machine course by Jerrod Harlan and Tanner Henkel. One heckuva email copywriting system, by the way, especially good for health & wellness email copy.
Anyway, one of the Expert Roundtables is with Jimmy Parent. He laid out his “mental shift” framework for email. I’ve use this framework myself many times over the years - just didn’t know what to call it. What I like about Jimmy’s explanation is that he lays out how to do it … step by step. I can’t share his words with you. I can share the gist of his words with my rewritten version of his framework.