The one thing you MUST be in every email
without it you will lose sales and lose prospects and lose subscribers
Here’s a tip that will get you … more … with every email you send.
More replies.
More questions.
More link clicks.
More sales.
It's simple…really it is.
It’s not always easy to do though.
It begins when you answer this question:
why are you sending the email?
What? That’s easy, right? You know exactly why you’re sending the email!
Okay, how about I word this differently to say:
why would your subscriber want to read your email?
Here’s the deal: your goal is to be engaging.
And engaging can mean different things like:
funny
mysterious
horrifying
sad
joyous
eyebrow raising
Next -
You want your emails to get the reader to do something…
to reply
to click a link
to forward to someone on their list
to check out the Facebook group post
to join a group discussion
Hey, you’re sending business or marketing emails, right? I mean, you’re not sending them just to touch base or keep up with your readers’ family lives.
You want your reader to take action.
First, you want them to open the email.
That’s why you need to pay attention to your subject lines. There is no single “best subject line”. Sorry. I know you were hoping there would be. For now, make sure the subject line makes sense with the content of the email. No bait & switch please. Don’t promise something and then disappoint with copy that isn’t relevant to the reader. Do this and the only action you’ll get from your reader is a fast Unsubscribe! (more covered in a future newsletter)
Next, you want them to read the email.
This is why you must work hard to craft the copy. The copy will be focused on one thing. That’s right, just one thing. I know, you’ve got a product or program that has 16 bullet points of features and 22 bullet points of benefits that must be conveyed to the reader. Wait One Minute! This is an email - not a sales page! Remember that. (covered in many future newsletters)
Finally, you want them to take action.
This is why you need a strong, compelling call-to-action with every email. Your call-to-action can be a hyperlinked phrase or it can be a request for available times to connect. It can be anything you want or need it to be. (covered in many future newsletters)
It’s critical that you understand this:
Email is intimate. You’ve been invited into someone’s inbox. They said “Yes! I want to hear from you!” Respect the invitation.
I don’t care if you’re sending an email to a large list as a broadcast…as part of an autoresponder series…or as a follow-up to a prospect...
You want your reader to feel like you are talking to them as an individual, not a number or anonymous email address in a large list.
When they feel like you are talking to them, personally, they will do what you ask them to do.
It’s easy to get lost in the details - to be so focused on selling your offer you forget the main point of your emails is engagement. That you must be engaging. Because engagement = action.
Got it?
Good.
Okay, that’s it for the moment. Have something you’d like to say or share? I’d love to hear it. Leave a comment.
Really like this email tip? Share it with your friends and network.
Want exclusive tips that will get you sales and engagement from your subscribers and prospects? Upgrade to a paid subscription.
Talk soon -
Charlene Burke
PS Have you been sending emails to your list? Have you changed the emails
you’ve been sending to your prospects? Yes? GREAT! No? Uh oh - we should talk. Happy to answer questions via email or you can get on my calendar for a virtual coffee chat - just click here: Coffee with Charlene
Let's Connect
“It’s always great to engage with people. You never know who you can make an effect on. And I love interacting with the fans, hearing what they have to say and joking around with them. Anytime I can reach out online and give encouragement, motivate people, be a better citizen, that's what it's all about, man.” ~ Antonio Brown
Have I been sending emails to my list? Oh, yes, since March 2003 and since 2016 daily.
Have I changed anything? Ha, yes, and I will keep experimenting and tweaking.