Let's chat about a tiny word that's sneakily messing up your sales copy.
Remember how we talked about "that" being a bit of a copywriting party pooper? Well, "very" is its sneaky sidekick.
So, why kick "very" to the curb? Here’s the scoop:
It's Vague: When you say something is "very fast" or "very cheap," what does that even mean? It's like saying, "It's …