The science behind predictability

how certainty boosts response and sales

Hey there! Are you ready for another persuasion technique?

Glad you said yes because I’m about to share one with you that’ll likely be very familiar to you.

The thing is, I want you to think about how you can use it to write better sales copy for your emails.

Knowing a persuasion technique, being able to bring up an experience that says you understand the technique, is very different from actually using it to write good copy.

How you’re going to use this one is up to you.

The Ellsberg Paradox - ever heard of it? If not, no worries. By the end of this, you'll not only know what it is but also how to wield it like a pro in your email copywriting.