The second reason why people read...

because I gave you the first reason in the last email

Check your email. The last one I sent you said…

“people read to be entertained and/or educated. And when it comes to the art and science of copywriting for email, both parts are important.”

That email included the 6 ways you can write your copy so your reader is entertained. At the end I promised I would focus on the educate reason.

#2: Educate

The essenc…