🎄 The Secret Sauce to Winning Holiday Emails! 🎁
First, stop your nonsense that it's too early to think about Christmas. If you're not preparing, right now, for your holiday email marketing...you will lose sales.
As a matter of fact, every profitable retailer and ecommerce store owner has had their warehouses and 3PL fulfillment centers stocked with products as early as July.
By the way…my ecommerce venture is going well. I have products in my home office ready to fulfill December orders. I've checked with my print on demand person in New Mexico and she's assured me she has plenty of product ready for my orders. Why? Because right now orders shipping out from California are taking 15 days to get to me. In December, those same orders will take 25 days. My customers will not wait 3 weeks for an order to arrive. In some cases, they'll have to wait 5 weeks.
So, if you're thinking your email marketing should bring you revenue this year...YAY!
Let's go!
If you've wondered how to bring that holiday sparkle to your emails without getting lost in a sea of inboxes, I’ve got you covered with some top tips and examples. Let’s make sure your emails shine brighter than a Christmas tree at Rockefeller Center.
Here are a few must-dos to make your holiday and seasonal emails memorable and effective.
Pick a Theme and Run with It
The best holiday emails tell a story. Whether it’s “A Cozy Winter Wonderland” or “New Year, New You" or "Faith Over Fear", a theme helps create a cohesive feel. Think visuals, language, and even emojis that align with the vibe.
Example:
Subject Line: “❄️ Warm Up Your Winter with Our Cozy Deals”
Email Body: Create a cozy theme with soft, snowy graphics, a friendly tone, and a warm color scheme. Add a splash of red or green for the holiday spirit! And finish with a call to action like “Shop the Winter Collection.”
Why It Works: Themes add a layer of personalization and make your emails feel intentional, not just thrown together.