Here's a little tip that will strengthen your email copy:
The word "that" might just be the silent saboteur in your sales copy. It's not just overused…it’s a crutch and it dilutes the impact of your message.
Email Copywriting Secrets is a reader-supported publication. To receive every post every month, consider becoming a paid subscriber.
Why does "that" weaken your copy?
It often acts as a filler word. It makes sentences longer than they need to be. Effective sales copy is concise and to the point. Every word should serve a purpose. “That" often doesn't. It's like adding water to a potent drink – it dilutes the strength.
So, after you’ve written your email masterpiece, take a moment to scan for the word "that." Challenge yourself: Can you eliminate it without losing meaning? In most cases, you'll find your sentences become sharper and more persuasive without it.
Still on the fence about a particular "that"? Here's a pro tip: Read your copy aloud. Your ears will catch what your eyes might miss. For an even clearer perspective, use the website Natural Readers. Listening to your copy in another voice can be illuminating. It'll spotlight not just the unnecessary "thats," but other areas of improvement too.
Remember, in the world of sales copy, every word counts. Make sure each one is pulling its weight!
🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟
And now for a message from our sponsor:
Unlock the Power of Emails That Convert!
Struggling with emails that get ignored?
Discover:
✅ Proven subject lines that grab attention
✅ Techniques to craft compelling content
✅ Personalization secrets for maximum impact
✅ Cold emailing strategies that have been proven to get responses
Learn from 20 years of expert insights and transform your emails from overlooked to action-driven.
Make Every Email Count! Dive into the ultimate guide to persuasive email copywriting.
12 Days As The #1 Top New Seller on Amazon!
Now Available In Paperback!
Email Copywriting Secrets: How to Write Killer Emails That Get Results
Okay, that’s it for the moment. Have something you’d like to say or share? I’d love to hear it. Leave a comment.
Talk soon -
Charlene Burke
PS Have you been sending emails to your list? Have you changed the emails you’ve been sending to your prospects? Yes? GREAT! No? Uh oh - we should talk. Happy to answer questions via email or you can get on my calendar for a virtual coffee chat - just click here: Coffee with Charlene
OK... You use the bad word ~~ smile
"Okay, that’s it for the moment"
Great post. Keep it up
Oh god. I just reviewed my scheduled post and omitted 7 thats!! Crazy. Thank you