Share this postEmail Copywriting SecretsThe Silent Saboteur in Your Sales CopyCopy linkFacebookEmailNotesMoreThe Silent Saboteur in Your Sales CopyCould this common word be the reason your sales aren't soaring?Oct 21, 2023∙ Paid4Share this postEmail Copywriting SecretsThe Silent Saboteur in Your Sales CopyCopy linkFacebookEmailNotesMore4ShareHere's a little tip that will strengthen your email copy:The word "that" might just be the silent saboteur in your sales copy. It's not just overused…it’s a crutch and it dilutes the impact of your message.Email Copywriting Secrets is a reader-supported publication. To receive every post every month, consider becoming a paid subscriber.SubscribeWhy does "that" w…This post is for paid subscribersAlready a paid subscriber? Sign in