The Value-Only Email

how every email can sell ... something

Every copywriter with a bit of experience and success under their belt will tell you ... if you are emailing your prospects or your buyers on a regular basis you must include emails that are value-only.

This means they are not promotional emails or sales emails.

They are strictly value.

Well, here's the scoop ... some might say it’s a secret ... about value-only emails ---

• they may not sound salesy...

• they may not outright ask for a sale...

• they may not be obvious about selling something...

• they do sell something…

Usually at the end of the email, just before the signature, or in the PS.

It's a soft sell that fits the 'feel' of the email. It isn't jarring to the reader. It makes sense that it's even mentioned.

What does this look like?