The "We" Strategy in Email Copywriting

the secret great copywriters use to establish rapport with their prospect

In the last couple of emails I shared the persuasion techniques known as The "Yes" Ladder, The Positive Spin, and Harness the Power of First Impressions.

Now I want to shed some light on an often overlooked persuasion tactic of email copywriting. A tactic that might just be the secret weapon you've been searching for.

First I must ask: ever wondered abou…