The "We" Strategy in Email Copywriting
the secret great copywriters use to establish rapport with their prospect
In the last couple of emails I shared the persuasion techniques known as The "Yes" Ladder, The Positive Spin, and Harness the Power of First Impressions.
Now I want to shed some light on an often overlooked persuasion tactic of email copywriting. A tactic that might just be the secret weapon you've been searching for.
First I must ask: ever wondered abou…