Too good to be true...

and other hyped up claims that destroy your chances of making a sale

Have you ever watched a commercial, read an ad, saw a video, or read an email and laughed because the claims were so outrageous

… so “too good to be true” … your BS radar went Ding! Ding! Ding! ?

Me, too.

What about the commercial, ad, video, or email that leaves you wondering if it really is possible? The claim or promise is almost outrageous…but not quite.

Me, too.

What’s the difference between the first and second kind of copy?