Email Copywriting Secrets

Email Copywriting Secrets

Share this post

Email Copywriting Secrets
Email Copywriting Secrets
Unlock the Secret Power of Keeping Promises

Unlock the Secret Power of Keeping Promises

how to use a Cialdini persuasion principle in your email copy

Mar 03, 2024
∙ Paid

Share this post

Email Copywriting Secrets
Email Copywriting Secrets
Unlock the Secret Power of Keeping Promises
Share

Last year I shared my thoughts on how to use the principles of persuasion found in Robert Cialdini’s Influence: The Psychology of Persuasion. I’m here with another one!

Commitment and Consistency

People have a strong desire for consistency. Once they’ve committed to something—an idea or a goal—they are likely to honor that commitment, even if the original…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Charlene Burke
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share