Unlock the Secret Power of Keeping Promises

how to use a Cialdini persuasion principle in your email copy

Last year I shared my thoughts on how to use the principles of persuasion found in Robert Cialdini’s Influence: The Psychology of Persuasion. I’m here with another one!

Commitment and Consistency

People have a strong desire for consistency. Once they’ve committed to something—an idea or a goal—they are likely to honor that commitment, even if the original…