A bullet can be the single trigger to a sale

seriously - people will buy from you because of one bullet

Bullets.

They are a powerful way to persuade.

And when positioned correctly, almost impossible for your reader to dodge.

So...really...what is a Bullet?

It's a mini-headline that turns one feature into one benefit.

Even better is if you can turn a benefit...into a benefit.

I know, I lost you there. That's okay, I'll explain that one in another email. Right now --- bullets!

Make each bullet very specific.

Give each bullet a shot of excitement. A shot of Zing. A shot of Wow!

Bullets should be written with a lot of emotion.

You can use bullets almost anywhere you want:

• in your subject line

• in your body copy

• in your PS

The above simple and informative bullet list is NOT what I’m talking about!

The bullets I’m talking about are a great place to fit in your psychological triggers.

And now you say -

Well, that sounds awesome! How do you write these amazing bullets?