A bullet can be the single trigger to a sale
seriously - people will buy from you because of one bullet
They are a powerful way to persuade.
And when positioned correctly, almost impossible for your reader to dodge.
So...really...what is a Bullet?
It's a mini-headline that turns one feature into one benefit.
Even better is if you can turn a benefit...into a benefit.
I know, I lost you there. That's okay, I'll explain that one in another email. Right now --- bullets!
Make each bullet very specific.
Give each bullet a shot of excitement. A shot of Zing. A shot of Wow!
Bullets should be written with a lot of emotion.
You can use bullets almost anywhere you want:
in your subject line
in your body copy
in your PS
The above simple and informative bullet list is NOT what I’m talking about!
The bullets I’m talking about are a great place to fit in your psychological triggers.
And now you say -
Well, that sounds awesome! How do you write these amazing bullets?