What If We Didn't Make It Easy For Them?

The Surprising Advantage of Inconvenience! 🔥

And I’m back with another tactic straight out of Yes! 50 Scientifically Proven Ways to be Persuasive.

The world of persuasion is fascinating. I’m excited to share another powerful technique with you that's backed by scientific research.

Get ready to elevate your sales game, because today's tactic is all about how inconveniencing your audience can actually increase your persuasiveness! 🚀

Now, I know what you're thinking - "Inconvenience? Isn't that the opposite of what we want to do for our readers?"

Hear me out. Because this counterintuitive approach has proven to be surprisingly effective.

Let's dive into the magic behind this method! ✨

In Yes! 50 Scientifically Proven Ways to be Persuasive, the authors describe the concept of "effort justification." This psychological phenomenon states that when people put extra effort into achieving something, they tend to value the outcome more. So, by making it slightly less convenient to access our offer, we can create a sense of exclusivity and increased value in the eyes of our customers.🏆 (yes, I’m experimenting with emojis…like them?)

Here are 3 examples to show you how you can use this tactic in an email to a subscriber list: