What Is The Goal?

there is one goal you must have for every email

Here’s a tip that will get you more engagement with every email you send.

It's simple...really it is.

It’s not always easy to do though.

It begins when you answer this question:

why are you sending the email?

What? That’s easy, right? You know exactly why you’re sending the email!

Okay, how about I word this differently to say:

why would your subscriber want …