What Is The Goal?
there is one goal you must have for every email
Here’s a tip that will get you more engagement with every email you send.
It's simple...really it is.
It’s not always easy to do though.
It begins when you answer this question:
why are you sending the email?
What? That’s easy, right? You know exactly why you’re sending the email!
Okay, how about I word this differently to say:
why would your subscriber want …