When Long Copy Works Best...

long copy is more than a couple of paragraphs and offers more details

In my experience, long copy works best when you

• want to educate about the benefits

• you need to show proof that your product/service gets results

If your audience is warm because

They know you. They know your company. They know the solution you offer.

Then you'll definitely use long copy to introduce a new product or service.

But don't get carried away and try to share all the details in your first email announcement.

Wait - that's another type of email series so I'll write about that later.

Right now, the focus here is email is long copy. Sorry about that.

Long copy works: