Stories make it easy for us to understand the world.
It's easy for us to get overwhelmed by data.
So when we hear or read the details as a story, we're more likely to understand it.
Seriously.
If you're in the middle of a problem...
do you really want to slog through statistics that show how many people survived your problem?
Or would you rather picture a scenario of someone who is experiencing your problem...
and then they solve it?
Here's an example: