Why do stories work to convert?

use a story to show how or why your product or service works

Stories make it easy for us to understand the world.

It's easy for us to get overwhelmed by data.

So when we hear or read the details as a story, we're more likely to understand it.

Seriously.

If you're in the middle of a problem...

do you really want to slog through statistics that show how many people survived your problem?

Or would you rather picture a scenario of someone who is experiencing your problem...

and then they solve it?

Here's an example: