Why send a campaign vs a single email?
today we'll look at the webinar sequence
Why send a campaign vs a single email?
Don't let the word campaign scare you.
It simply means putting together a logical sequence of emails. They work together to achieve a specific outcome.
Here's the fun part - a campaign can last as short as one week or as long as you need it to. Usually, though, a campaign won't go beyond 4 weeks.
What type of outcome would you have for a campaign?
For example, let's say you want to promote a webinar. You are using the webinar to sell your consulting program.
In your email sequence, you will:
Show your ideal buyer what they will gain by attending (knowledge, network, industry secrets...)
Build FOMO (fear of missing out) by sharing there will be exclusive content shared, by referring to post-webinar bonuses
Turn a cold audience into sales-ready leads
There are key emails to your campaign that include pre-webinar and post-webinar sends and a few extra. A sequence I use has 17 emails. Yes, you can adjust according to your needs.