You know that P.S. at the end of the email?

an insider secret from those who test and measure and test again

I have it on good authority…

my own and

• a senior copywriter for a $100M+/year company with email lists ranging from 50,000 to 1.5 million subscribers and…

• a direct response affiliate marketer with a subscriber list over 1M and…

• a copywriter for a wellness company that sells personal development products…

The P.S. is dead.

It wasn’t that long ago - sometime i…